Laura Harkins

BRAND STRATEGY & CAMPAIGn

Building culturally resonant brands & campaigns that people crave to belong to — not just buy.

“THIS IS THE BEST SLIDE DECK

I’VE SEEN YET!”

-CHIEF MARKETING OFFICER, FORD MOTOR COMPANy

REEL

I find the human truth inside the business problem and turn it into a brand people choose to belong to.

  • AMAZON PRIME: It wasn't about shipping. It was about making Prime part of people's lives.

  • Amazon Corporate Brand: It wasn't about repairing Amazon's reputation. It was about giving customers permission to feel good about choosing Amazon.

  • AMVUTTRA: It wasn't about marketing a medicine. It was about helping people see themselves—not outdated stereotypes—reflected in their future.

  • New List Item

  • Pfizer: It wasn't about preventing a stroke. It was about giving people a reason not to wait to protect the life they still wanted to live.

  • Ford: xxx

  • KFC Kids: It wasn't about kids' meals; it was about celebrating childhood imagination.

  • Prime Video: It wasn't about streaming. It was about making discovery feel like another benefit of being a Prime member.

  • Ford Racing: It isn't about selling more cars or trucks; it was about building a tribe that people aspired to join.

  • USAA: It wasn't about selling financial services & insurance, it was about giving exclusive membership benefits based on shared military values, not your net worth.

  • Rite Aid: It wasn't about selling more products or driving foot traffic. It was about making Rite Aid feel like the neighborhood had your back again, giving people a reason to choose Rite Aid beyond the pharmacy.

  • Miller Lite: It wasn’t about chasing younger consumers with familiar beer humor. It was about breaking the default to the most popular light beer by entering gaming culture in a surprising, credible, and engaging way.